Today’s innovative businesses are run by keeping close tab on customers changing behavior.
We believe that today’s businesses can no longer start or run based on ‘I Think” and “I Feel”. Today’s innovative businesses must start and run on insights and decisions backed by data.
This service offering focuses on helping customers understand the changing needs of customers and pin-point the gaps in existing market offerings. Output from this service helps our clients build a strong business that goes beyond intuition and experience. This service offering includes
Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. We also help you keep up with trends (technological, cultural, demographics) important for planning of your business.
Competitive Analysis: You know you have competitors, but what do you know about them? This service includes an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both local and national companies.
Target Market Analysis: Identifying and prioritizing specific target market is another key part of planning your business where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?
Client Prospecting: Creating a list of potential qualified prospects for your service or product can be daunting when you are beginning or reinventing your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running. We also help with this service.