business-plan

Download PDF Nearly all business experts and successful entrepreneurs agree on one thing: the importance of having a business plan. A comprehensive, carefully thought-out business plan is essential to success of businesses. Whether just starting a business, seeking additional capital or proposing an expansion, you will never face a more daunting writing task than a preparation of a business plan...
Business Branding

Branding is one of the most important aspects of any business, large or small irrespective of industry. An effective brand strategy gives you a major edge in an increasingly competitive marketplace where the difference between products and services have increasingly become marginal. But what exactly does "branding" mean? And how does it affect a business like yours? Simply put, your brand is not...
out of business

How many of us remember music artists who burst onto the scene with chart topping hit songs, claiming all the accolades at the time but disappear from the scene just as fast as they came? How about in business? How many businesses do you know that make a big sale but wait till forever before another sale? Sure, you know music artists and businesses with such experiences. This experience is what i...
cash flow naira

There is a very valid reason why cashflow is referred to as the blood of a business. This is because no matter how great the business idea or the amount of capital invested in the business or how potentially profitable the business may be, if cash flow isn’t properly managed, it is only a matter of time before the business folds-up. Every business needs a healthy cash flow. The business needs to ...
fashion business

Download PDF When are we likely to have fashion brands, made in Africa from locally sourced materials and labor on display in fashion stores across the world?Would it be in 3, 5, 10 or 15years?Sub-Saharan Africa's apparel and footwear market is reportedly worth $31 billion according to data by Euromonitor. Extrapolation from the report shows Nigeria’s apparel and footwear market is estimated to...
Business poor

There is no fixed definition of the Bottom of the Pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the socioeconomic group in a country or society with low income. In the context of Africa, the BOP c...
retail business

Download PDF The fact that Nigeria has the largest population, economy and consumer market in a rising Africa makes the country a prime spot for businesses seeking to tap into Africa’s imminent boom in consumer spending. On top of this, Nigeria is expected to have the world’s second fastest-growing middle class, as the number of middle class households in the country is set to rise from aroun...
business challenge

Heineken beer is sold in more than 170 countries, but when the world’s third-largest brewer does business in Africa, it knows it needs to play by some different rules. In Africa, Heineken not only operates breweries but also its own power and water treatment plants. That’s how the company overcomes a major African obstacle: the continent’s notoriously weak and undependable infrastructure. Heineken...
business growth

Africa’s rising is well documented and the contribution as well as prospect of Sub-Saharan Africa excites the imagination of many. During the last decade, Sub-Saharan Africa (SSA) was home to six of the world’s ten fastest-growing economies. During the next five years, the region’s GDP is expected to grow 30 percent faster than that of the rest of the world. And, during the next 35 years, the cont...